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... 78bn) in foods and drinks compared to $1 ... ” one example was high-dose fortified beverages for which technological challenges were, “expected to be overcome within the next two to five years, opening major opportunities in high-growth sectors such as functional water and sports drinks

... the european commission's joint research centre (jrc) has published three methods to detect an illegal clouding agent that was found earlier this year in sports drinks imported from taiwan ... producers of sports drinks , jelly and fruit pulps commonly use a palm-oil based product to obtain a cloudy appearance, but in the taiwan ese incident, manufacturers had instead used bis-(2-ethylhexyl) phthalate ( dehp ) and - in one case - di-iso-nonyl phthalate ( dinp ) ... the new methods have been validated for a dehp range of 3 mg/kg to 100 mg/kg in sports drinks ... worldwide concern in late may, the taiwanese authorities warned that significant amounts of phthalates had been illegally added to certain categories of sports drinks

... the european food safety authority (efsa) rejection last week of health claims for sports nutrients like l-carnitine, acetyl of l-carnitine, glutamine or tyrosine may have a devastating effect on the european market, warns french consultancy, nutraveris ... “this wide market particularly includes dietary products for sportsmen like cereal bars, proteins powder or drinks as well as food supplements with plants, vitamins and minerals or some other various substances like carnitine, taurine, creatine and of course proteins,” bourges said ... while efsa approved carbohydrate-electrolyte sports drinks to enhance water absorption during exercise and maintain endurance performance it found there was not strong data backing l-carnitine, acetyl of l-carnitine, glutamine or tyrosine in muscle recovery and muscle mass maintenance

... it looked at the benefits consumers expect from energy, sports and functional water drinks ... according to the study, german, uk and us respondents favoured 'prolonged energy' and 'balanced energy' as the top benefits for sports drinks ... prolonged energy when consuming energy drinks, all respondents rated 'prolonged energy' highly (uk: 84 per cent, germany: 81 per cent, usa: 87 per cent) ... in particular, us respondents favour tooth-friendly sports drinks (76 per cent), whereas german and uk participants prefer their functional waters to deliver tooth-friendly benefits (germany: 78 per cent and uk: 86 per cent) ... sports drinks are the most popular category in the us with 30 per cent of respondents frequently consuming them each month, compared to 18 per cent for energy drinks and 20 per cent for functional waters ... thirty-one per cent of germans prefer functional waters ( compared to energy drinks at 23 per cent and sports drinks at 24 per cent) and more than a third (36 per cent) of uk respondents choose to consume an energy drink (compared to sports drinks at 31 per cent and functional waters at 16 per cent)

... it looked at the benefits consumers expect from energy, sports and functional water drinks ... according to the study, german, uk and us respondents favoured 'prolonged energy' and 'balanced energy' as the top benefits for sports drinks ... prolonged energy when consuming energy drinks, all respondents rated 'prolonged energy' highly (uk: 84 per cent, germany: 81 per cent, usa: 87 per cent)

... sales of soft drinks in taiwan could fall 20 per cent in 2011 after high numbers of products became contaminated with the plastics additive dehp ... taiwan has recalled nearly half a million bottles of sports drinks and fruit juices, and china has banned 948 products imported from the country ... “industry sources estimate the island’s retail sales of soft drinks could fall by 20 per cent in 2011 compared to 2010, equating to a net loss of $540m,” said euromonitor analyst hope lee ... lee told this publication: “it may affect soft drinks sales in china, macau, hong kong – the greater china region… the fact that the tainted products are from established brands/manufacturers made the situation worse

... food safety authorities in asia and australasia have banned a number of soft drinks from taiwan after it emerged that a clouding agent had been contaminating with the plastics additive dehp ... sports drinks, juices and fruit jellies are among the products that have been pulled from shelves in taiwan and banned by trading partners in the wake of the contamination scare ... but it has emerged that a clouding agent used in drinks in taiwan had been adulterated with the potentially cancer-causing additive ... and an alert published by the usda foreign agricultural service last week said hong kong has so far banned two sports drinks and one fruit jelly product from taiwan

... however one product area that has always relied on the use of sweeteners is in the formulation of sports drinks, says professor john brewer ... speaking with foodnavigator, john brewer professor of sport and sports science at the university of bedford, uk, said that sweeteners play a vital role in creating the perfect balance between taste, fuel and hydration in a sports drink

... the european energy and sports drinks, foods and supplements market is worth $6 ... it found sports and energy drinks accounted for 86% of this figure, food supplements 10% and sports foods 4% ... “europe’s largest markets (in energy drinks) include the uk (575 million litres), germany (325 million litres) and spain (318 million litres),” it said

... a new leatherhead report has highlighted how vitamin fortification and other ‘health and wellness’ claims are driving growth in the global sports and energy drink market ... growth in the energy drinks market has been particularly impressive ... a wave of new products that promise to be healthier or more natural has helped increase sales of both sports and energy drinks ... leatherhead said: “the market has benefited from the worldwide health and wellness trend, whilst news drinks featuring lower sugar levels and more natural ingredients have also assisted in attracting new consumers to the category ... ” most popular claims quoting data from mintel’s global new products database (gnpd), leatherhead said the most popular health claim for new sports and energy drinks is fortification with vitamins and minerals ... according to the gnpd, 72 energy drinks and 30 sports drinks that launched last year made a vitamin/mineral claim ... leatherhead concluded that the desire for healthier drinks with a more natural profile leaves manufacturers with a formulation challenge going forward ... “of key importance to the sports and energy drinks category is the ability of the product to retain its functionality, whilst also being able to live up to additional claims such as being natural or healthier